Developing a logo is a very tough process (but a vital one if you want to create a great website). It forces you to think hard about what you want your brand to stand for and (conversely) what you don't want it to stand for. Then you have to take those thoughts and put them into a creative process where much of what's "good" is highly subjective. Brutal … [Read more...]
What Does ESI Money Mean?
"ESI Money" doesn't really roll off the tongue. It sounds like it could be a bank, a financial services company, or (much worse) a payday loan website. Yikes! In this post I'll tell you how I came up with the name and what it means. Searching for a Name As you might imagine, naming a website is a tough proposition. But it's a vital part of creating a great website, so some … [Read more...]
Why You May or May Not Want to Listen to Me
So you know a little about me and why I started ESI Money. But I thought it would be helpful to give some reasons, both pro and con, on why reading ESI Money may or may not be worth your time (which translates into why you would or wouldn't want to listen to me). Here we go... There are several reasons why you should read ESI Money: Results - I've grown my net … [Read more...]
Who Am I?
I want to tell you a bit about me so you're aware of my perspective when approaching financial issues. Let's start with as much personal information as I'm willing to share, then we'll get into a bit of my life history. I think it's valuable for you to know something about my financial journey, especially that I wasn't born with a silver spoon in my mouth and at one point … [Read more...]
Why Another Financial Website?
I know, I know. The last thing the world needs is another financial website. After all, aren't there already a million blogs about money? Aren't there countless TV shows, mainstream websites, and magazines telling us all how to handle our money? Yes, there's more than enough personal finance advice out there. From the "top of the heap" mainstream media like the Wall … [Read more...]
Welcome to ESI Money!
Welcome to my blog, ESI Money! If you're reading this, you're probably one of a couple of people in the world doing so. Don't you feel special? :) Over the next several posts I will be detailing what the site is about, why you should even consider reading this blog (and some reasons you shouldn't), my philosophy on making and managing money, what "ESI Money" means, and … [Read more...]
